the new backpack!

Hello Friday afternoon! Your new favorite Backpack is finally here.  With top zippers and waxed canvas and ready for adventures.  We’ve been working on this since late winter of early 2015.  All of us here at the studio have been carrying it, riding motorcycles with it, camping with it, going on bike rides with it, skateboarding with it, camping with it, wandering and falling in love with it.  My daughter took it to farm camp, where she lived and worked and farmed and hiked in the woods all summer…a pretty tough passed with flying colors.  It’s available in the shop now.  Check out the whole collection here.  Including the new Artists Series illustrated Pocketbooks we made…they’re perfect for keeping track of all your best ideas.

xoxo and happy weekend! We are going cabin camping! Hope you're off to adventures, too.

Wendy & co.

p.p.s. be sure to follow Moop on instagram! it's the bestagram. @moopshop